Module 5b: Viral Templates Vault
Don't Reinvent the Wheel
Use these proven structures to train your ghostwriter. These aren't generic templates—they are the exact frameworks used by top creators.
The 'Bad Client' StoryStructure
The Hook
Short, punchy background color post (max 120 chars).
The Framework
POST: A controversial or high-curiosity statement on a colored background.
COMMENT 1: The Context/Story.
COMMENT 2: The Lesson.
COMMENT 3: The CTA.
Real Example
POST (Colored Background):
I fired my best client yesterday. Here is why.
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COMMENT 1:
They were paying me $5k/mo. But they treated my team like trash.
I realized that money is renewable, but morale is not. If I let them stay, I'd lose my best writers.
COMMENT 2:
The moment I sent the termination email, I felt sick.
But 2 hours later? A new lead came in for $8k/mo.
The Universe fills vacuums. Clear out the trash to make room for the treasure.
COMMENT 3:
If you are a creative agency owner struggling with boundaries, I wrote a free SOP on 'Client Standards'.
Comment 'STANDARDS' and I'll DM it to you.
The 'Contrarian' TakeStructure
The Hook
Most people think [Common Belief]. Here is why they are wrong.
The Framework
POST: State the common belief and immediately contradict it.
COMMENT 1: Explain the 'Old Way' vs. the 'New Way'.
COMMENT 2: Give a specific example or data point.
COMMENT 3: What the reader gains by switching views.
Real Example
POST (Colored Background):
'Hustle Culture' is keeping you poor.
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COMMENT 1:
I used to work 16 hours a day. I made $3k/mo.
Now I work 4 hours a day. I make $30k/mo.
The difference? I stopped doing $10/hr tasks.
COMMENT 2:
Code, Media, Capital, Labor.
If you aren't using one of these, you are just spinning wheels.
Work smart, then work hard.
COMMENT 3:
I broke down the 4 types of leverage in a free doc.
Comment 'LEVERAGE' to get it.
The "Perfect Format" Checklist
Whitespace is King
Never write paragraphs longer than 3 lines. Mobile screens are small. Give the eyes a break.
No "Wall of Text"
Use bullet points, numbered lists, and emojis (sparingly) to break up density.
The "Fold" Rule
Your hook must fit in the first 2 lines before the "See more" button cuts it off.