Zero Credibility? No Problem.
You can't sell a $2,000 service without proof. Here is the exact protocol to get your first 3-5 case studies in 7 days.
The "Beta Client" Protocol
We are not "working for free." We are trading labor for leverage.
Identify 5 Warm Leads
Friends, past colleagues, or mutuals who are active on LinkedIn but struggling.
The "Test Drive" Offer
"I'm building a new AI ghostwriting system. Can I write 3 posts for you for free? If you hate them, you delete them. If you love them, you post them."
The Ask
"All I ask in return is a 2-sentence testimonial and permission to use the data as a case study."
What You Are Building
This is the asset that lets you charge $2k+.
The Perfect Case Study Structure
"Sarah was posting sporadically. She had great ideas but no time to write. She felt guilty every day she missed a post."
"We built a custom Ghostwriter Project trained on her best 10 emails. We created a 'Listing-to-Post' workflow."
"Sarah now posts 5x/week. She got 2 listing appointments from LinkedIn last month. Total time spent: 1 hour."